The Travel Insights 100 and Twitter

Travel Insights 100 Travel Expert's Badge
Travel Insights 100 Travel Expert's Badge

Today we are reading poll results.

Since we read anything that inspires and informs travel, it seems appropriate to read what the Travel Insights 100–travel writers and bloggers, including moi--have to say.

The Travel Insights 100, officially launched yesterday. Participants have permission to discuss the results of a poll regarding Twitter, but only if you (yes, I’m talkin’ to you) promise that you will join the discussion of Twitter.  Members of Travel Insight 100 are travel writers, travel industry professionals, advisors and analysts, and travel bloggers. Questions did not draw 100 answers because the travel writers were, well, traveling–or maybe writing. Okay, here are just a few of the things that I found most interesting in this poll.


First, since 97% of the respondents are on twitter, and 56% checked Twitter more than four times a day, it is safe to say that this is a very social-networking-kind-of-group.  And as I drilled down into the replies to other questions, I began to get a  picture of why these travel writers and travel professionals find twitter important and useful.

When deciding what they would tweet, the answers varied widely. To me this underscores one of the most endearing qualities of Twitter–the many different voices. The most important consideration to this group was being of interest to their followers, and next came caution about how they were representing themselves or their business. 1/3 talked travel only, and 28% said they tweeted “whatever came into their mind.”

When asked how they decide who to follow, NO ONE said they follow only those that they know.  Twitter is a place to break new ground and find out about new things. Less than 1/4  follow only those who are tweeting about travel. Many, many comments stressed that this group checks out the people who follow them and are “picky” about who they follow. They are looking for intelligent people with interesting posts.

However, if you want these picky people to pick you, here are some clues. They like people who find a mix of professional or business tweets with personal. Top no-nos are sending so many tweets that you flood my account or spend all your time tweeting self-promotion. In a related vein, being “too corporate” is looked down upon.  Do try to be clever because this crew does not like “mundane.”

The travel experts suggested so many links to articles about Twitter and travel, that I think I’ll save that list for another day.

Now, your turn. Are you on Twitter? If so, how do you decide who to follow? How do you decide what to tweet? Do you get travel info from Twitter? Let’s talk.

P.S. I am writing this on the 17th, and I just noticed that my French word of the day is editeur, meaning ‘publisher.’ How appropriate.

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About Vera Marie Badertscher

A freelance writer who loves to travel. When she is not traveling she is reading about travel. When she is not reading or traveling, she is sharing with the readers of A Traveler's Library, or recreating her family's past at Ancestors In Aprons . She has written for Reel Life With Jane, Life is a Trip and other websites. Also co-author of a biography, Quincy Tahoma, The Life and Legacy of a Navajo Artist. Contact Vera Marie by e-mail.

5 thoughts on “The Travel Insights 100 and Twitter

  1. Good observations. I like the idea of how the TI 100 members use Twitter breaking new ground and providing new opportunities. I have met so many interesting people via a Twitter connection in the past two years, it is amazing. I hope more like minded people who are passionate about travel continue to join the conversation.

  2. I was surprised that only 69% of the panel completed the survey. Even if they were travelling I’d have thought that they’d have had some internet access. Why agree to join a research panel if you then don’t bother to do the surveys?

    1. Karen, that is an interesting observation. I’m not terribly surprised. I guess because I was out of touch myself until just two days before the deadline. But maybe somebody else will have something to say about this? However, the organizers certainly have the right to substitute someone else if the members are not participating as expected.

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